"The Women's Choice Award's mission is to identify which brands are most recommended by women," said Delia Passi, CEO and Founder. "By carrying the Women's Choice Award seal, brands like Allied Van Lines signify their commitment to empower women to make smart buying choices."
"We are excited to be a two-time winner of this award because it shows the true dedication that each of our Allied agents has in providing a positive move experience during an important moment in a person's life," said Lesli Bertoli, vice president and general manager of Allied Van Lines. "Each move is unique and our agents treat it that way with a customized move plan based on the customer's wants and needs. So to be picked as Most Recommended™ again is especially gratifying because it's real consumers recognizing the value Allied provides and recommending us to others on the move."
Female consumers represent a driving economic powerhouse, controlling 65%, or approximately $20 trillion annually, in global spending and more than 80% of US spending, according to the Harvard Business Review and the Continuum's Women and Children Research Group. Coupling that with a recent Nielsen report on global trust in advertising, which stated that 92% of consumers trust recommendations from people they know over any other form of advertising, reveals the significance of being an America's Most Recommended brand by women.
Passi commented on how the Women's Choice Award serves as a competitive differentiator in today's cluttered marketplace by explaining, "When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their efforts and commitment to the number one consumer – women."
"We know recommendations carry great weight in our industry and women are the driving force behind that," said Bertoli. "Thank you to women across America for trusting us to provide a high quality, dependable move experience."
"We are pleased to salute Allied Van Lines for their focus on excellence, a commitment that is recognized by women consumers nationwide," said Passi.